Introduction
Their has been a massive boom in Indian E commerce in the past decade. The rise of digital infrastructure, the increasing use of smartphones, and the easy availability of the internet have all contributed to the growth of this sector. In this blog post, we will discuss the reasons behind the e-commerce boom in India, its impact on the economy, and the future prospects of this industry.
Rise of digital infrastructure
India has witnessed a significant growth in digital infrastructure over the past decade. With the introduction of 4G networks, the internet has become faster and more accessible to people in urban as well as rural areas. This has made online shopping more convenient and has enabled e-commerce companies to reach a wider audience.
Increasing use of smartphones
The increasing use of smartphones has also contributed to the growth of the e-commerce industry in India. According to a report by the Internet and Mobile Association of India (IAMAI), there were over 500 million smartphone users in India in 2020. This has made it easier for people to access e-commerce platforms and shop online from anywhere at any time.
Easy availability of the internet
The easy availability of the internet has made online shopping more accessible to people in India. The cost of internet data has decreased significantly in recent years, making it more affordable for people to browse and shop online.
Growing middle class
India’s middle class has grown significantly in the past decade, and this has had a positive impact on the e-commerce industry. As people’s disposable income has increased, they have become more comfortable with the idea of shopping online
Conclusion
The number of internet users in India is expected to reach 900 million by 2025, according to a report by McKinsey & Company. This will lead to a further increase in the number of people who shop online, providing a huge opportunity for e-commerce companies to grow.
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